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The Shazam Technology
The Shazam service is one of very few truly innovative and compelling mobile data applications that are available for today's basic wireless technologies: voice and SMS. Shazam has a clear migration path as new underlying wireless technologies are rolled out, including J2ME, BREW, GPRS, MMS, and 3G, but it does not rely on them to deliver a compelling end-user proposition right now.
Shazam's service is built around a proprietary pattern recognition technology (patent-pending) that can identify recorded audio even under noisy conditions. This song recognition technology sits at the core of all services since mobile users can recognize, tag, and interact with any piece of music at the time they hear it - the song recognition creates the "immediacy" that is the critical part of any successful data telecom service. The Shazam service runs on a hosted service platform and is driven by Europe's largest music information database - over 1,600,000 music tracks, metadata and cover art - that was built by Shazam. Shazam's basic recognition service does not require a license from rights holders, but the company has acquired rights to support services such as songmail in the UK.
After users "tag" songs, they automatically build a list of personalised tagged songs. This list can be accessed on their phone (on Vodafone Live!) or on the Web.
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