The UK's number one website, MSN.co.uk, [Source: Nielsen Netratings Jan 03] today announces its partnership with Shazam - the mobile music recognition company - the first time the service has partnered with an online portal. The 12.2 million MSN UK users will now be able to join the other 350,000 people already benefiting from the Shazam service.
Shazam has developed the world's first-ever real-time song identification service that works anywhere. When users hear a song they like they simply dial Shazam's four-digit number, 2580, from their mobile and point their mobile towards the music. Shazam cuts the call after thirty seconds and immediately customers are informed of the name of the song and the artist via text message.
By signing up to the service through MSN, users can create their own personal 'Shazam page' on MSN which registers any songs they have identified or 'tagged', which also then allows them to click through to a purchase page. This gives a seamless service, ensuring that music lovers will always have direct access to those tracks they hear and wish to obtain.
Through the partnership, Shazam will have access to MSN's huge audience whilst providing further innovative content for MSN's 12.2 million users. As a result Shazam will be promoted
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across various MSN platforms from Hotmail through to the Entertainment and Mobile Channels.
Amanda Anthony, B2B Marketing Manager at MSN UK commented, 'At MSN we are dedicated to bringing innovative content to our users and teaming with Shazam is testament to this. This seamless service lets MSN's music lovers identify almost every piece of contemporary music ever published.'
Break-through, patented technology in audio pattern recognition developed by Shazam enables the service which has been further enhanced by the launch of Shazam's Songmail service. Songmail offers consumers the chance to send and share music over their mobiles with a 30-second audio clip.
Vijay Solanki, Music & Marketing Director from Shazam said, 'As the number one website in the UK, MSN is the most effective way of giving us direct access to a massive music loving audience. We can leverage MSN's entertainment heritage with our own expertise of discovering pre-release music from unknown artists. This has included the likes of Jaimeson, Punjabi MC and Room Five (Lynx ad) which was in the Shazam tag chart in February. MSN consumers can then go on and buy CDs of tracks they've tagged' •
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