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Shazam, the mobile music recognition company, today announced the appointment of Will Mills as Head of Music. Mills brings with him five years' experience in the music world, and will be tasked with driving Shazam's strategic partnerships with the music industry.

Prior to joining Shazam, Mills spent two years working for Honeybeat Records, licensing tracks and CDs to third parties globally and co-ordinating manufacture and distribution. He also holds vast experience across A&R, PR and Label Management.

In his new role, Mills will be tasked with managing a team accountable for sourcing music from existing UK and international markets, and for liaising with overseas partners in additional territories to ensure maximum music coverage. Shazam already boasts one of the largest databases of music tracks in the world and is expanding on an ongoing basis as it rolls out into new territories.

Mills will head up a team responsible for ensuring the continued success of Shazam since its launch in August 2002. He will work to increase the synergy between Shazam and the music industry and support the innovative mobile music promotions that the company has delivered so far with Warner Music, Universal and Telstar.
Mills said, "I am incredibly excited to be joining the Shazam team. The company has already successfully established its position in the market and I'm looking forward to contributing to its continued development. The strength of Shazam's relationship with the music industry is critical, and the marriage of music with mobile technology is opening up an array of exciting opportunities for both Shazam and its partners."

Jerry Roest, CEO at Shazam, said, "We are delighted to welcome Will to the company and his experience in the music industry will be a fantastic asset to the team. We have been working hard to build and develop each of our departments since the launch last August and the Head of Music will play a critical role. I have no doubt that Will is going to become an indisputable strength."

Shazam boasts a world's first in music recognition technology. Since its launch in August last year, it has successfully introduced a consumer service to the UK, which allows music fans to use their mobile phone to identify any track using just their handset. In the UK alone, consumers have 'tagged' over 2.4 million tracks.