Shazam Entertainment, the mobile music recognition company, today announced that it has signed a deal with AIM, the Association of Independent Music, to acquire the necessary copyright licences to allow Shazam to use 30 second clips of AIM labels' music as part of the Shazam service.
The agreement was negotiated by Musicindie, the new media arm of AIM, and grants Shazam access to the entire repertoire of AIM's 650 record label members, through an opt-out agreement.
Shazam has developed the world's first-ever real-time song identification service that works anywhere. When users hear a song they like they simply dial Shazam's four-digit number from their mobile, wait fifteen seconds, and immediately learn the name of the song and the artist via text message. The company has developed a break-through technology in audio pattern recognition to enable this service, for which six patents have been filed.
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Shazam has the potential to become a killer application for mobiles, since frustrated music fans will now have the opportunity to find out what they're listening to when they're on the move. Once they've tagged the song with Shazam, they can go out and buy it. Thus new artists can be introduced to fans helping boost sales
Gavin Robertson, Managing Director of Musicindie, commented: "Shazam has developed a really interesting technology which has the potential to be a huge hit with consumers. We wanted to ensure that independent music is part of that success."
Philip Inghelbrecht, Director of Business Development, Shazam said: "This is the first of many deals we will be making with the record industry over the coming months. AIM is a great partner for us as it gives us access to some very exciting new British music." •
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