Transforming the efficiency of 'non-feature' music monitoring and royalty reporting
Systems fully operational for this summer's major network broadcasts
Targeting the $300 million a year non-feature music industry with the first music identification and recognition solution of its kind
Shazam Entertainment, the pioneering UK-based audio technology company, today announced a three-year contract with US-based AudioAudit for the monitoring of non-feature music performances, music played in the background to enhance TV and radio broadcast. The deal will bring new levels of accuracy and efficiency to the 300 million dollar 'non-feature' music industry.
In the first deal of its kind, Shazam will begin its work alongside AudioAudit - a leading provider of broadcast verification technology services for the advertising, cable and broadcast industries - using its unique proprietary music identification technology based on fingerprints. Shazam won a competitive pitch on the grounds of its ability to demonstrate the highest accuracy, scalability and noise resilience, even against high volume voiceovers. Shazam will provide the recognition technology whilst AudioAudit will deliver the derivative analytical tools and royalty systems.
The contract, initially spanning a three-year period, will monitor non-feature music played on large US television networks. This is the first time a broadcast monitoring solution of this type has been implemented, stretching to all broadcasts transmitted throughout the US and covering an anticipated audience of more than 100 million people. The Shazam/AudioAudit system will help composers, songwriters and publishers claim their royalties with accurate reports. In turn, television networks will also be able to efficiently report usage of non feature music performances in an accurate and timely manner never before realised.
Philip Inghelbrecht, Business Director at Shazam, comments: "AudioAudit has the best music reporting tools and strong ties with US broadcasters. We are delighted to work with them and help television networks report the use of library music on their channels. This is a milestone deal for Shazam and a clear demonstration of our technology
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superiority when it comes to attaining noise-resilience and scalability."
Paul Hummel, CEO AudioAudit, added: "Providing timely and accurate airplay data for non-feature or library music has long been a challenge to this industry, but the revolution made possible by Shazam's technology looks set to change this. We look forward to working alongside Shazam to continue to develop our technologies."
Scott Schreer, Freeplay Music Corp President and CEO, says: "Working with Shazam's fingerprinting technology and Audio Audits strong analytic platform combined with our automated music cue sheet application is the strongest offering for the industry of its kind anywhere in the world"
Shazam already boasts a world's first in music recognition technology, and has successfully introduced a consumer service to twelve countries, including the UK, and has attracted more than a million users. Shazam's technology allows music fans to use any mobile phone to identify a track, simply by pointing it at the music source and dialling a short code (e.g. 2580 in the UK or 44933 in Italy). The user receives an SMS 'tag' within seconds, giving details of title and artist. In the UK alone, consumers have already 'tagged' many millions of tracks.
About AudioAudit
AudioAudit is a provider of innovative, patented technology products that create new standards of accountability and communication in the advertising and broadcast industries. The company's family of automated digital solutions are specifically designed for the accurate capture, retention, and reporting of transmitted encoded broadcast content - dramatically reducing the human error created by manual broadcast tasks. Its flagship technology platform, AdVantageŽ, offers unique media verification capabilities while enabling customers to increase productivity, operational efficiency, and accuracy. AudioAudit's products help streamline business processes unique to the advertising and broadcast industries, including coop reporting and activity tracking. For more information about AudioAudit's business solutions, please visit www.audioaudit.com •
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